If you were a Quant, would you want a static logo or a dynamic one based on your mathematic models? Also, make that thing move on the web and an easter egg for curious coders. And how about your card? Make it a few points heavier than the other guy’s card stock and print each with a unique wave mark.

My roles—Creative Direction, Identity concept.
Design Team—David Jalbert-Gagnier, Creative Director; Sam Gray, Design; Mark Silver, Design & Technology.
Launched February 2011.