Designing platforms for exhibiting creative work has become a passion of mine. From Friends of Type to the learner profiles on Lore, the challenge of creating a memorable, beautiful space for visual expression is about format fit to the content and minimal interventions. When Billy at Art&Motion asked me to work on his brand and website, this was the goal.

The website had one other requirement up my alley: it had to work as well at social events as it did on the art director’s desk. Therefore, this was a mobile first project. Billy and I sat and drew pencil sketches of the mobile site to kick things off, with a “what’s the most important thing?” mentality. I then did the majority of the design in the browser, attempting a snappy, near-native experience on the phone but big and hi-res on the desktop.

Launched Winter 2012
My roles—Identity and Website Design & Development